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Monday, June 30, 2008

Experts Weigh in on Summer 08's Make-up Trends

Makeup is a virtue when correctly used, otherwise it can lead to a range of skin problems that could include dryness, blotchiness and premature aging of the skin. We asked skin experts to help you make the best use of your traincase without compromising on the health of your skin.

Fresh, healthy skin is a prerequisite to any makeup regime. To achieve this, a number of measures must be undertaken on a regular basis. Meeta Awatramani, Training Manager of Clarins India, agrees, “It is important to prepare your skin for makeup or it can lead to issues such as foundation buildup.” She also emphasizes that moisturizing is key, as is starting your regime with clean skin that has no free radicals.
Meeta recommends: Clarins HydraQuench Cream

Even as makeup and skincare have benefited from the advent of new and beneficial technology, the adage of “cleanse-tone-moisturize” still holds true, but with a slight difference. Nancy Woo, Regional Training Director, Shiseido, tells us how, “Instead of a toner, use a softener that provides the first layer of hydration before you actually use a moisturizer.” She also emphasizes on the fact that every woman must find the time to go for a professional facial at least once a month.
Nancy recommends: Shiseido The Skincare Hydro Nourishing Softener

Ideally, makeup must enhance your best features and diminish your flaws. However, certain other factors come into play as far as the application of makeup is concerned. Even as one is tempted to buy into every new trend in the market, it is important to put your skin before the trends. “Go for makeup that also has skincare benefits,” Nancy advises. Cream or emulsion foundation is kind to the skin and grants a smooth finish. When it comes to summer, a foundation that has an SPF of at least 30 is desirable.
Nancy recommends: Shiseido Extra Smooth Sun Protection Lotion SPF 33 PA++

But as far as trends go this season, it’s all about experimentation. It heralds the return of a vintage-meets-fun 70s look. “Contrasting colors are in, as well as bright, effervescent tones,” she says. Vimi Joshi, Senior Artist, M.A.C speaks of a new trend, “Try using a kohl pencil in deep blue instead of black for a stunning effect.”
Vimi recommends: M.A.C Eye Kohl in Blooz

After a long day of work, or an endless night of partying, many women tend to hit the sack without removing their makeup. Nancy sounds the warning bell, “Women in their twenties are under a lot of stress—they’re at the beginning of their careers and lead a hectic life. It is important for them to correctly remove their makeup and also continually boost the vitality of their skin.”
Nancy recommends: Shiseido Pureness Refreshing Cleansing Sheets Oil-Free Alcohol-Free

Since the skin surrounding the eyes is more delicate, it is important to use a remover that is specifically designed for eye makeup.” She also advises using a serum or essence overnight. Vimi stresses on hydration, “If you spritz your face regularly, then just a hint of concealer and lip gloss can make you appear flawless.” Thus, the correct usage and skillful application of makeup can not only lend to a more beautiful appearance but also leave your skin glowing and healthy. So if you remember to follow the simple rules of preparation, application and removal, your skin will thank you for years to come.
Vimi recommends: M.A.C Fix +, M.A.C Select Moisturecover, M.A.C Tinted Lipglass

Color Palettes for the season

It's all about the eyes this season
Those with deep set eyes should opt for vibrant colors or shimmery pinks and peaches (M.A.C Eye Shadows in Da Bling, Samoa Silk, Passionate) . If you have small eyes, enhance them with greens and golds adding a darker color at the crease to create the illusion of bigger eyes (M.A.C Eye Shadows in Humid, Goldmine, Gorgeous Gold). The light complexioned can lightly line their eyes with a light pink eye pencil for a fresh, wide-eyed look. (M.A.C Dual Edge Eye Pencil in Nighthawk/Frontrow)

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