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Thursday, October 18, 2007

You Don’t Have To Have Bad Skin

Head on over to the New York Times' website for an interesting article entitled, "Why Should Kids Have All the Acne?" Journalist Natasha Singer discusses pimples, product marketing, and ProActiv.

In a nutshell, the story contends that people's quest for perfection, coupled with Guthy-Renker's marketing genius, has resulted in a windfall ("five million active customers and annual worldwide sales of about $850 million") for a product that's actually not much different from Clearasil.

I've never used Proactiv, so I'm curious about whether this really is a miracle product or if it's just all talk. Have you tried Proactiv? Share your Proactive experience in the comments section of this post.

FYI - Did you know that Jessica Simpson just renewed her contract with Proativ Solutions for a rumored $3 million? Look for new infomercials to air this holiday season.

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