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Friday, February 27, 2009

Coming Soon: Orlando Pita Renew Dry Conditioner for T3!!!

Backstage at the Fashion Week Barbie show, Orlando Pita styled exaggerated ponytails, bloated bouffants and larger-than-life buns using T3 Plump and T3 Control sprays. To add shine and glossiness, Pita spritzed the models’ manes with his latest creation, T3 Renew Dry Conditioner.

Dry conditioner?!? Yeah, that’s what I thought. As soon as I left the backstage area, I set out on a reconnaissance mission to learn more about this mystifying new mist. At the CEW Product Demonstration, I ran into my T3 contact, who supplied me with the top secret deets. Here’s what I learned:

T3 Renew Dry Conditioner is a waterless, lightweight dry conditioner (the first of its kind) with a non-greasy formulation that breathes life into parched, lackluster locks - instantly restoring moisture, shine and softness. The product features Quaternium, known in the skincare world for its long-lasting, penetrating conditioning power - alongside nourishing botanicals such as chamomile, ginger and rosemary extract. Powerful blend is rich in antioxidants, Vitamins E and B6 to nourish, soften, protect hair while enhancing highlights and restoring shine.

Unlike traditional conditioning formulas, Renew doesn’t weigh hair down or leave hair oily like shine sprays. A natural wheat protein ensures the instant conditioner is lightweight, not heavy or greasy, and diffuses easily throughout the hair without a trace. Renew can be used as an instant pick-me-up for dry, damaged hair - or as a nourishing, overnight conditioning treatment.

It is the perfect complement to any dry shampoo, like T3 Refresh Volumizing Dry Shampoo. To apply, shake well and hold the can 6-8 inches from your head. Spray the aerosol all over dry hair and brush through.

T3 Orlando Pita Renew Dry Conditioner ($25) will launch in March and will be exclusively sold in Sephora stores and on sephora.com.

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