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Wednesday, February 13, 2008

Paris In Springtime: Fafi for MAC


New from MAC is the Fafi Color Collection – now available at MAC stores and counters everywhere.

Inspired by the graphic expression of French graffiti artist Fafi, this hip Spring collection includes is filled with bold, empowering hues, unapologetically girly lip shades of pearly pinks and tangerine reds, iridescent powder, brown, blue and green Paint Pots and Quads, and whimsical cosmetic accessories.

"We had the idea on a shoot to capture the spirit of a young woman having fun playing — with clothes, technology, fashion," said James Gager, senior vice president and creative director of MAC Cosmetics worldwide. "We were inspired by Japanese anime, and as we researched the movement, we discovered Fafi. We asked if she would collaborate with us on a photo concept, and the creation began from there."

LIPSTICK
Fun ‘n’ Sexy: Blue pink with blue pearl (glaze)
Not So Innocent: Sheer tan with pink and peach pearl (glaze)
Utterly Frivolous: Rosy coral with pink pearl (lustre)
High Top: Grey purple with blue pearl (glaze)
Flash-n-Dash: Intense tangerine red with pink pearl (glaze)
Strawbaby: Coral rose with rainbow pearl (lustre)

LIPGLASS
Cult Fave: Blue mid-tone pink with white pearl (frost)
Sugar Trance: Creamy soft pink with white and rainbow pearl (frost)
Squeeze It: Brassy plum (frost)
Totally It: Sheer bright pink with intense pink pearl (frost)

EYE SHADOW X4 - Fafi Eyes 1
Howzat: Deep grey with silver sparkle (satin)
Hey: Neutral tan with white pearl (veluxe pearl)
Pink Venus: Washed pink (lustre)
Vanilla: Soft pale-peachy-ivory flecked with shimmer (velvet)

EYE SHADOW X 4 - Fafi Eyes 2
Bold as Gold: Yellow gold with gold pearl (lustre)
You’re Fresh: Pale green with silver sparkle (lustre)
Shockwave: Intense orange with silver sparkle (velvet)
Prankster: Muted dark blue (satin)

PAINT POT
Nice: Vice Dirty purple with purple pearl (frost)
Girl Friendly: Creamy grey pink (cream)
Layin’ Low: Creamy beige (cream)
Cash Flow: Green gold with gold pearl (frost)
Perky: Cream coral with white pearl (satin)
Rollickin’: Aqua blue green with white pearl (frost)

FLUIDLINE
Blacktrack: Solid flat black

EYE KOHL
Smolder: Intense black
Fascinating: Snake-eyes matte white

ZOOM LASH
Zoomblack: Rich black

POWDER BLUSH
Hipness: Intense coral with soft white pearl
Fashion Frenzy: Mid-tone blue pink

IRIDESCENT PRESSED POWDER
Sassed-up: Soft coral pink with gold sparkle
Verve-acaious: Intense yellow gold with gold pearl
Belightful: Gilded peach bronze

NAIL LACQUER
Girls Will Be Girls: Pink with coral pearl
Boom!: Rich eggplant with purple pearl

BRUSHES
210 Precise Eye Liner: Firm, extra-fine tip brush for precision lining with emollient or water-based products.
129SH Powder/Blush (with decorated pouch): Soft natural fluffed dome Brush for application of powder products on cheeks and face. In a special decorated Fafi-themed pouch.
208 Angled Brow Brush: Firm, angled tip Brush for precision application of brow and eye-lining product.
182 Buffer Brush: Ultra-soft, large, rounded dome tip Brush for use with powder face and cheek product.

BAGS
Rectangle MAC/Small/Clearly Fafi
Rectangle MAC/Mini/Clearly Fafi
MAC Tote/Clearly Fafi

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