Lancôme Goes Green: Juicy Tubes PURE

Lancôme invents its first true lip gloss from nature, Juicy Tubes PURE, Premium Unique Raw Elements.

The formula has 95% natural origin ingredients and 100% natural origin flavors. Formulated with naturally-derived oils and shea butter (it's also paraben free!), Juicy Tubes PURE provide high shine color and great comfort on the lips. Fans of the original Juicy Tubes will find this formula less sticky.

Limited edition Juicy Tubes PURE are inspired by images in nature and the environmentally friendly carton is 100% recyclable material - a Lancôme first!

Four shades (Strawberry Patch, Red Peppermint, Wild Berry and Lavender Zen) are exclusive to Sephora. The other six (Rose Water, Ginger Root, Sweet Soy, Rose Nectar, Bare Honey and Cherry Tree) can be found at all Lancôme counters, boutiques and lancome-usa.com.

Lancôme's new blog is giving away a full set of all ten PURE glosses in honor of Earth Day. Click here to enter the giveaway. Contest ends Friday, April 24, 2009.

Check out Amber's natural product pick of the day over at Beauty Blogging Junkie!