Beauty Product of the Week: Aqua-Gel Eyeliner

What is it? Tarte's EmphasEYES™ Aqua-Gel Eyeliner is "a revolutionary long-wearing eye liner that contains intensely rich mineral pigments in a 50% water concentration. This revolutionary EmphasEYES™ Aqua-Gel Eyeliner captures the high-pigment concentration and staying power of a gel pot in an effortless pencil, no brush required! Even more unique is the proprietary formula which suspends rich mineral pigments in a 50% water concentration. By a process of hydrous pigmentation, cooling and refreshing pure water absorbs into the skin to hydrate and replenish the delicate eye area, leaving behind an intense, long-wearing, and pigment-rich color. Fortified with vitamin E, cucumber, and aloe this soothing Aqua-Gel Eyeliner maintains moisture balance in the skin while treating with healing free-radical fighters." Available in 8 shades at Sephora and Ulta for $18.00.

What did you think?  I've been using Urban Decay's eyeliner for months now. I think Urban Decay's liners kick ass, except for the fact that every stinking liner they (other than black) is sparkly.  Too sparkly.  I don't like I lot of glitter on my face--it's just not my thing.  The other day I was looking for an equally good, glitterless liner, and was told by a salesgirl to check out Tarte.  I'm glad I listened!

The liner goes on easily.  It feels a little cold and wet, and you can smudge it before it dries.  Once it does dry, it's set in place.  This liner does not budge!  It does take a few tries to perfect the amount of liner.  A light hand is all that's needed.  It feels smooth going on and it lasts a really, really long time.  There's also a ton of pigmentation in the liner, so you can get a bold look quickly.

The only downside is that the tip can easily break off if you have too much out for application.  Keep it low, and it should be fine.

The final verdict?  I love this liner!  They need more shades (and I'd love for it to be a few bucks cheaper), but the fact that it feels good, lasts forever and is easy to apply make it worth the price.  If you're into liners, check this one out!