Emotional Value (Amore Pacific in Soho, NYC)

As you know, emotional value is the economic value or monetary worth of feelings when customers positively experience product and services. Yeah, Amore pacific started to conduct "Experience marketing", establishing a beauty gallery&spa, in Soho, NYC(2003) in order to gain sustainable competitive advantage in the cosmetics market.  Given the fact that Soho is full of luxurious boutique brands, I would say that Amore pacific aims to give satisfying experiences by offering a high quality of facial massage, not to mention products, thereby enhancing its own brand value. To be honest, when I first heard Amore Pacific had announced the plan of launching in America, frankly speaking, I sniffed at it. Their business model was rather different from what I expected. It managed to add some intangible, emotional value that customers would perceive from experiencing in the spa to the actual value, and set up the high price, embedding a luxurious image into customers-to-be. To check whether that is true or not, I did some research through my old-brother living in NYC.

"I had a fabulous facial at Amore Pacific in Soho. The spa is beautiful, very calming. The skin care specialist Lisa is very sweet, knowledgeable and talented at facial massage.The woman at the reception was nice and offered me a cup of refreshing cold green tea.I had an anti-ageing facial with green tea, which exceeded my expectations.The products are top of the line, even though the products is a little bit on pricey side but its worth it. A great experience. I will return! "