Digital beauty

A traditional media acted passively and so did the Internet in the early days; however, companies have seen the opportunities in the fast-growing Internet, such as many tools available to share and have conversations. According to Sean Singleton, a group managing partner at Skive group, "Brands are used to controlling their brand message, but must accept a loss of control. However, there is a big opportunity for deeper conversations with these new tools." He also pointed out that internet advertising have shown 10% growth year on year. On the other hand, cosmetics brands have been slow to respond to the changes in the market; however, keep in mind that they have reached a turning point. Billions of consumers are waiting to have conversations out there ! Surprisingly enough, one out of 4 women access the internet via smartphones. Enter Lauren Luke. A number of people learn how to apply make-up on her webpage, leading her to become a brand in herself. With that in mind, cosmetics brands should make it sure their website is optimized for them and provide them with tools for communications.I would say that the key to success is how well digital store augment reality, which is made apparent when accessing MAC cosmetics Iphone application. MAC has been the most successful with over 1.5 million fans.