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Monday, December 15, 2008

Recessionista's Fabuless Pick of the Week: CoverGirl Outlast Lipstain


Remember how I told you that CoverGirl Outlast Lipstain wouldn't be available until January 2009? Well, I lied. Not on purpose though...I'd never intentionally deceive you. You see, CoverGirl Outlast Lipstains will make their way to mass-market retail outlets nationwide starting next month, but Drugstore.com is giving you an early Christmas/Hanukkah/Kwanzaa present...cuz you can get your lips on them today!!!

I've had these babies in my possession for the past few weeks, and I'm enamored. Since I was afforded a sneak peek of the product, I have had them on my person at all times. I've worn at least one of the shades everyday since they arrived on my doorstep. I am an equal opportunity beauty addict and I give most anything a chance - so when I enter into a monogamous relationship with a product, it means a lot. CoverGirl Outlast Lipstain, how do I love thee? Let me count the ways...

The water-based colorants infuse into the top layer of lips, rather than coat the outside...so there's no waxy, sticky residue. The formula contains conditioners (like glycerine and hyaluronic acid) to soften and smooth lips, and Outlast is one of the few stains that doesn't contain alcohol, which can be drying. The felt tip allows for precise application, and the stain can be layered to achieve a sheer or more opaque look. Finally, it lasts for 6+ hours...so you're looking pretty all day long without touchups (but it comes off easily with facial cleanser or makeup remover).

P&G Global Creative Design Director, Pat McGrath, created a palette of ten brilliant shades that deliver a flush of color to the lips: Berry Smooch, Bit of Blossom, Cinnamon Smile, Coy Coral, Everbloom Kiss, Flirty Nude, Plum Pout, Sassy Mauve, Teasing Blush, and Wild Berry Wink. "Over the last few seasons, lipstain has emerged as a key beauty trend on fashion runways," says McGrath. "The CoverGirl Outlast Lipstain collection is one step ahead of the curve with its novel pen applicator and prestige color palette. It's a great way to update your look and stay on top of the latest runway trends."

My personal fave is Sassy Mauve. I wear it almost everyday for that snow bunny, me-but-cuter look. Top it with a clear gloss for a little kick, and you're good to go. I like it so much, I probably should put a ring on it. First runner-up is Wild Berry Wink. On Saturday, I applied two coats followed by a few swipes of clear gloss - and I swore I was Rihanna in her latest video. I might need rehab, considering how addicted I've become to this sexy shade.

Buy these now, ladies. I swear you won't be disappointed. They're holy grail material. And at $7.50 a pop, they're this recessionista's fabuless pick of the week!

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