Zoya MATTEVELVET Collection For Fall 2009

Okay, I realize that summer hasn't yet arrived. But Zoya has some exciting news for fall 2009, and it's impossible for me to keep my big mouth shut until July. Just can't do it.

After working with hundreds of matte formulations and color options, the Zoya color experts have just announced three limited edition MATTEVELVET shades for fall.

Loredana: gunmetal gray matte shimmer
Dovima: black matte shimmer
Posh: wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers (including every metro mod, vintage stylista, retro pin up, goth beauty, street chic fashionista and color junkie out there), MATTEVELVET shades deliver the new color of fashion. Zoya's exclusive blend of matte base and subtle shimmer result in utterly wearable and truly stylish nail polish.

MATTEVELVET is not intended to be worn with a base coat, top coat or speed dryer of any kind. And due to the unique matte formulation, the color isn't as long-wearing as Zoya's traditional nail color.

MATTEVELVET will be available starting June 1, 2009 and retails for $6 per bottle.