The picture on the left side shows the Luxe Pack New York in May 2011, a boutique-like show where innovative packaging manufacturers meet leading packaging decision-makers from all luxury sectors, including cosmetics & Fragrances.
For women, cosmetics products are things necessary for daily life and have a direct influence on their skin. As a result, luxury cosmetics market has been affected not that much despite recession, thereby resulting in the higher growth in the luxury packaging market which is a key factor for brand identity.
How can companies express a luxurious image with low cost?
I would like to share one interesting story. In February 2005, DuPont innovated new Thick Wall Bottle technology, thus making it possible for cosmetics companies to give fascinating decorative effects in luxury packaging. Surprisingly enough, those effects were impossible to achieve with glass. The thick outer wall has an effect of looking like glass closely, optimizing manufacturing costs and offering more design freedom.
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