Packaging is critical to brand identity.

On one hand, packaging is one of the most pivotal elements which determine whether cosmetics product can grabs customers' attention at a glance. On the other hand, it must be wondered whether the final price would be set at a high level due to the high cost of the packaging, thus turning off customers.

It should be noted that cost and packaging cannot be considered separately. Along with the inseparable relationship between them, whether to collaborate with competitive packaging suppliers is a key factor which decides on a long term success. The other reasons lie in the fact that a high rate of defective finished packaging can ruin the quality of the inner material and the brand image. Furthermore, the packaging design is highly and directly connected to new technologies in three types of blow molding: extrusion blow molding, injection blow molding and stretch blow molding.

"Whether your brand is aimed at luxury, specialty or mass consumers, ignore packaging's power to define your brand at your own peril."