Global Marketing

Global marketing involves selling products across world wide markets.it is a very challenging strategy and presents far greater risks for companies than operating in a domestic market where goods are sold in only local area.Once a firm moves into the global arena it is faced with the task of how to market its good in a number of of countries that may have differently needs and operate by entirely different rules and regulations.These differences arise from some  or all of the following factors:

• Cultural factors-such as different languages,different social structures and different purchasing habits.
• Technological factors and standards
• Legal and Political factors and requirements
• Demographics factors such as differing population size and structure
• Climatic factors
• competitive Factors such as unreliable data and unfamiliarity with competitors
• Economic factors such as different currencies