Understanding the needs and wants of the target market

Results form international marketing and research commissioned by Amway and aimed at gaining a broad-based understanding of the Artistry user,indicated the overall profile of the Artistry user was consistent across geographic regions.According to this research, the Artistry woman leads a busy lifestyle,appreciates quality cosmetics and rates skin care as being important to her.She transforms herself when wearing cosmetics and likes a natural appearance.she likes a variety of cosmetic and shades so that she can create any look she wants.Finding the marketing mix would require finding the common ground between geographic differences and preferences highlighted by the research.