Packaging for any product serves a number of functions.At the most basic level it serves to protect the product which it contains.At a more sophisticated level, it also acts as a communication tool conveying messages about the image of the product,the ingredients of the product and the manufacturer of the product.
Packaging for Artistry products is one element of the marketing mix that is standardised across all markets.International market research consistent in all Artistry users,across all geographic regions,is the importance of quality cosmetics and skin care.Amway has invested $2.5 million in high quality packaging which is universal and communicates one core theme-Artistry is a high quality positioned range of cosmetics.a combination of different languages ensures that this message together with product information is communicated to all target markets.
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