For many global operators,one of the biggest challenges to be faced is in designing promotional and advertising material that can transcend national and cultural boundaries.Language is perhaps one of the greatest barriers,as it can render as advertisement unusable in certain countries.however, cultural and social differences, legal restrictions etc can all lead to complications in the design of global advertising and promotional material.
According to the results of market research.the type of images to which the Artistry woman is attracted depends very much on her nationality.This presented the challenge of how best to advertise and promote the brand with images that would be appealing and meaningful across a number of nationalities.
No comments:
Post a Comment