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Saturday, May 7, 2011

The Outcome

Amway has cleverly manipulated the various elements of its mix for its Artistry range of products that has followed the company to enjoy the benefits of economies of scale in production,packaging and promotion of its Artistry range of cosmetics while at the same time fulfilling the specific needs of its various regions.

Amway has benefited form global shade revision by ensuring that all slow moving products have been deleted and that all existing products and shades in the range are in line with current market needs and wants.Similarly, distributors have benefited and customer satisfaction in all markets has been increased.






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