< Vintage Ad of the Week ~ Westmore Hollywood Cosmetics >

 The Westmore name is legendary within the makeup, hair and motion picture industry. George Westmore (1879-1931) founded the very first makeup and hair department at Metro Pictures in 1917. This was unheard of at the time as all actors applied their own cosmetics, wigs and costumes. He started off a wigmaker and hair stylist, but quickly added makeup artist to his repertoire.

*Click on the ad to view larger image*

 This Marilyn Monroe ad was made in the 1950's, long after George Westmore started promoting his beauty supplies throughout the world. This particular advertisement talks about the "Tru-Glo" liquid foundation, worn by the beautiful Marilyn in her then popular "Niagara" motion picture.

Some excerpts from the ad:

"...an easier-to apply, longer-lasting makeup that would give them the same complexion glamour on the street that they have in close-ups on the screen!"

"A makeup that literally flows on your cheek"

"Your complexion takes on luminous freshness - a petal softness - that lasts all day"

"...hides lines and imperfections [...] and brings out your true beauty!"

"...gives you breathtaking loveliness"

And here are some real life pictures of some of the old makeup brand products:

I love the way their packaging looks like, so glamorous and simple at the same time, true fitted for the Hollywood diva of the vintage silver screen!

 The Westmore brand does not produce any more cosmetics at this time (as far as I have learned from my short research), but George Westmore is known today for having established the first movie make-up department, in 1917, in a time when actors like Charlie Chaplin or Stanley & Oliver used to apply makeup by themselves, without the help of any artist...

Hope you liked my short new weekly post, that I am starting from this moment on, so I am looking forward to your feedback and advice.

I have to add that I am not paid to do all this, it is just my honest opinion. This is not an ad.

Products images from oldhollywoodglamour.blogspot.com

Have a great day!

XoxO,

Alexandra.